The average website scores a 43 out of 100. Yours is probably in there.

Most websites have problems their owners don't know about. Run a free 12-phase audit and see exactly what's holding your site back-broken links, slow load times, missing trust signals, or poor mobile experience. No guessing, no generic advice. Just your site's actual issues with specific fixes.

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Average website scores 43/100

ChatGPT and the AI can't access your content, won't recommend you

The patterns are the same on almost every site.

After running 1,000+ audits on real businesses across dozens of industries, the same five or six problems show up everywhere. Not obscure technical issues, basic things like missing schema, zero trust signals, broken conversion forms, outdated CWV metrics, and content that does not match what the visitor came for. The fixes are simple. The problem is that nobody ever audited to find them.

  • Missing or incomplete schema markup
  • Zero legitimacy signals (no reviews, no address, no team)
  • Broken or weak conversion forms
Check Your Site

The top three problems across 1,000+ audits.

After analyzing thousands of websites, these are the issues that show up again and again-and most site owners had no idea they existed.

Missing or incomplete schema

80%+ of sites audited have zero or incomplete schema markup. Fix: add LocalBusiness, Service, Article, and FAQ schema.

  • 80%+ of sites audited have zero or incomplete schema markup.
  • Fix: add LocalBusiness, Service, Article, and FAQ schema.
  • Server response times exceeding 600ms

Zero legitimacy signals

60%+ of sites have zero visible reviews, no team photos, no physical address. Fix: surface legitimacy signals above the fold.

  • 60%+ of sites have zero visible reviews, no team photos, no physical address.
  • Fix: surface legitimacy signals above the fold.
  • Weak or missing about page with no team info

Broken conversion mechanics

ChatGPT, Gemini, and Perplexity are how people search now. If AI assistants can't access and understand your content, you won't be recommended. We're the only audit tool that checks AI readiness-whether bots can crawl your site and if your content has the semantic signals AI needs to understand what you do.

  • 40%+ of sites have at least one critical conversion mechanism broken (dead form, wrong CTA link, bad
  • Fix: test every form and CTA quarterly.
  • No ai.txt or AI-specific access configuration

Five specific problems found over and over.

A real example from the ZolukoWeb audit. Site looked fast because it was not loading any images.

  • A real example from the ZolukoWeb audit.
  • Site looked fast because it was not loading any images.
  • Poor mobile experience despite mobile-first audience

Phase 5 flags this on most sites. Zero legitimacy signals above the fold is a top conversion killer.

  • Phase 5 flags this on most sites.
  • Zero legitimacy signals above the fold is a top conversion killer.
  • No customer reviews or social proof on product pages

Forms that do not submit or redirect to a 404. Critical and common.

  • Forms that do not submit or redirect to a 404.
  • Critical and common.
  • Missing E-E-A-T signals (author bios, credentials)

FID was retired in March 2024. Sites still reference it everywhere.

  • FID was retired in March 2024.
  • Sites still reference it everywhere.
  • Pricing pages hidden or requiring contact forms
See Your Issues

The fastest wins are almost always the same.

If you ran SchemaReports on your site right now, the fastest score improvement would almost certainly come from: adding proper schema markup, adding visible Google reviews above the fold, and fixing any broken forms. Those three alone will move your score 15–25 points on most sites.

  • Add LocalBusiness + Service schema
  • Surface Google reviews above the fold
  • Test and fix every conversion form
Run Your Audit
The fastest wins are the same on almost every site

AI Analysis
A 90+
B 80+
C 65+
D 50+
F <50
✦ ANALYSIS

Mobile performance bottlenecks are causing significant delays in First Contentful Paint, primarily due to render-blocking resources and unoptimized image delivery.

KEY FINDINGS
● Largest Contentful Paint at 4.2s exceeds the 2.5s threshold for "Good" classification
WHAT THIS MEANS

Users on mobile devices experience a 47% higher bounce rate when page load exceeds 3 seconds, directly impacting your conversion rates.

PRIORITY FIXES
1
Eliminate render-blocking resources
Defer non-critical CSS/JS to reduce initial load blocking
RECOMMENDED APPROACH

Prioritize Core Web Vitals optimization starting with LCP improvements through image optimization and critical CSS extraction.

Common Website Problems We Detect

Speed issues, broken schema, missing trust signals — our AI identifies and prioritizes every issue.

Find Your Problems

Website problems, common questions

Is 43/100 really the average?

Yes, that is the running average across 1,000+ audits. Most sites score between low 20s and mid 50s.

  • Performance scores and Core Web Vitals status
  • Missing trust signals and schema markup
What score is good?

Above 70 is rare. The ZolukoWeb site hit 90 after targeted fixes, the first site ever to reach that number.

  • 87% missing LocalBusiness schema (home services)
  • 73% failing Core Web Vitals on mobile devices
Why are most sites so bad?

Yes. Slow sites lose half their mobile visitors. Missing trust signals kill conversions. Poor schema markup means competitors show up in rich results while you don't. AI readiness gaps mean ChatGPT won't recommend you when people ask for businesses like yours. These aren't theoretical-they're measurable losses.

  • 3+ second load times lose 50% of mobile visitors
  • Weak trust signals reduce conversion rates by 30%+
Are these problems fixable?

Yes, most of them are simple fixes that take hours, not weeks.

  • AI reads content semantically, not just keyword matching
  • Contextual recommendations unique to your business
How do I find my score?

Many fixes are straightforward if you know what to do. Adding schema markup, updating meta tags, and fixing broken links don't require a developer. Performance optimization and technical SEO might need help. Our audit tells you what's wrong, why it matters, and how to fix it-with priority order so you tackle high-impact issues first.

  • Schema markup and meta tags are DIY-friendly
  • Performance optimization may need developer support

  • Quick wins (schema, meta tags) fixable in hours
  • Track improvements with biweekly monitoring

Run Free Audit

Run Free Audit

Your site probably has these problems. Find out which ones.

10,000+ sites have already been audited. See what's holding yours back, 12 phases, 1,000+ data points, AI-powered analysis. Completely free.

  • The only audit that checks Psychology, Trust, and AI Readiness
  • 12 phases, 1,000+ data points, results in under 5 minutes
  • Free to run, free to download, yours to keep forever
Run Free Audit (480) 750-1665
Your site has these problems. Find out which.